5 Important Reasons to Redesign Your Website

SEO has continued to evolve over the years. Today, video is a crucial component of SEO campaigns. It used to be that optimizing a webpage’s content involved optimizing the page and creating tons of backlinks, not to mention dropping keywords. These days the SEO is getting even more polished, including moving on to videos.

Today, video SEO marketing is more important than ever. Sites need videos more than just content or photos. They need to be linked in to truly increase their traffic and success. Want to know more bout why video is so important for SEO? Check out these top 5 reasons why you need video and why it is so important for SEO success.

1. YouTube is the second largest search engine in the world.

Yes, we typed that right. So many people do not realize that YouTube is actually the second largest search engine in the world. This means that linking or hosting videos that are SEO optimized will net you more traffic and attention than non-optimized videos.

2. Videos on YouTube actually rank on Google search.

SEO-optimized videos on YouTube rank highly on Google search partially because Google owns YouTube. A video can have different priority levels just like text does, so be sure to take advantage of this insider secret.

3. Video content on YouTube is transcribed and processed by Google.

YouTube will automatically transcribe your video script for you.You can optimize your video script just as you can the content of web pages, blogs, and more.Your video posts, channel and website could be properly optimized if you optimize your video and link correctly. When it comes to marketing, it’s a good idea to consider incorporating this into your strategy.

4. Get higher conversion rates with embedded video.

Embedding a YouTube video into your site page will increase conversion rates. Videos are more friendly and approachable, and visitors absolutely love them. You can get higher conversion rates if you embed video into your site, so consider giving it a try. Testimonials via video from real clients can establish trust as well as pique interest in the minds of new visitors.

5. Video content is more popularly shared on social media than text.

Video is able to be shared in so many ways and via social media now. Getting a decent video together that people enjoy could help promote your product. Not everything needs to be complicated; people like funny or interesting videos and if they really like them they’ll help promote it by making it viral. Videos are shared over Google+, Instagram, Twitter and more. That’s not to count the amount of views that the videos get and links to your page. Social signals and media use can get your site tons of recognition and hits that it wouldn’t otherwise normally receive.

Video is really important to today’s SEO optimization! Videos are pretty engaging. Consider adding videos to your site to optimize its placement and draw traffic today!